Marketing automation helps B2C companies access powerful marketing tools that can impact their marketing strategies positively. One of the biggest advantages of using marketing automation is that it makes segmenting leads easier. You don’t need a large sales team to manage your online marketing affairs which can save you thousands of dollars annually.
Automation Can Help Shrink the Size of your Sales Force
T he tactics that B2C companies use are almost similar to those used by B2B companies, but in the former, the emphasis is on segmentation of leads. As they generally deal in smaller transactions, they don’t really need a huge sales force. A well-designed and advanced web shopping cart is fine. Automatic customer segmentation and highly targeted marketing are the areas where B2C marketers focus on using marketing automation.
According to Fyoosion, a company with unmatched expertise in targeted marketing and also popular as the best Marketing-as-a-Service platform, the level of customer segmentation needed for successful implementation of marketing strategies is simply not possible using an Email Service Provider. You need to track user behavior long after they have clicked on your website. To do this you need marketing automation that comes with a rules engine to enable automatic segmentation of leads and effective communication as well.
Benefits of Using a Customer Data Platform
Access to customer data platform that also provide extensive details about behavioral patterns of the customer can deliver better results from your targeted marketing efforts. Experts believe that website conversion rates can be improved dramatically by up to 20 per cent by using a customer data platform. Other visible benefits include measurement and accountability. Marketers have better control on all stages of the marketing process. They can spread their budget more practically by allocating more funds to those marketing areas that can deliver better results.
Segmentation based on behavior can be easily achieved using marketing automation B2C. This can ensure personalized conversations and will result in higher revenues and greater customer satisfaction.
Automation Can Help Shrink the Size of your Sales Force
T he tactics that B2C companies use are almost similar to those used by B2B companies, but in the former, the emphasis is on segmentation of leads. As they generally deal in smaller transactions, they don’t really need a huge sales force. A well-designed and advanced web shopping cart is fine. Automatic customer segmentation and highly targeted marketing are the areas where B2C marketers focus on using marketing automation.
According to Fyoosion, a company with unmatched expertise in targeted marketing and also popular as the best Marketing-as-a-Service platform, the level of customer segmentation needed for successful implementation of marketing strategies is simply not possible using an Email Service Provider. You need to track user behavior long after they have clicked on your website. To do this you need marketing automation that comes with a rules engine to enable automatic segmentation of leads and effective communication as well.
Benefits of Using a Customer Data Platform
Access to customer data platform that also provide extensive details about behavioral patterns of the customer can deliver better results from your targeted marketing efforts. Experts believe that website conversion rates can be improved dramatically by up to 20 per cent by using a customer data platform. Other visible benefits include measurement and accountability. Marketers have better control on all stages of the marketing process. They can spread their budget more practically by allocating more funds to those marketing areas that can deliver better results.
Segmentation based on behavior can be easily achieved using marketing automation B2C. This can ensure personalized conversations and will result in higher revenues and greater customer satisfaction.