Is it more important for a business to acquire more new customers on a regular basis or to retain its existing customer base successfully? The debate can go on endlessly. Marketing experts are unwilling to take sides. They say both acquiring new customers as well as retaining existing ones are equally important. While acquiring new customers may appear to be easy, given the numerous sophisticated marketing tools available for the purpose, to increase customer retention can be quite a major challenge.
Helps Strike the Right Balance
Marketers are turning to retention automation platform to achieve this. It is quite normal for a company’s core customer base to rise and fall as new customers are added. It is important to regularly assess the number of active customers in the base and ensure that verifying that you are striking the right balance between the customer acquisition and retention numbers. Your customer base must have an impressive percentage of existing customers because it indicates that they love your products and/or services and are not inclined to go elsewhere.
More Here: fyoosion-llc.blogspot.com/2015/10/retention-automation-platform-for.html
Helps Strike the Right Balance
Marketers are turning to retention automation platform to achieve this. It is quite normal for a company’s core customer base to rise and fall as new customers are added. It is important to regularly assess the number of active customers in the base and ensure that verifying that you are striking the right balance between the customer acquisition and retention numbers. Your customer base must have an impressive percentage of existing customers because it indicates that they love your products and/or services and are not inclined to go elsewhere.
More Here: fyoosion-llc.blogspot.com/2015/10/retention-automation-platform-for.html